Mental health in social media moderation, the myth of brand awareness and COVID-19 tips for retailers and agencies

Is brand awareness a reasonable goal for social media? Why did Facebook pay $52m to support mental health? And more

Hi jason, Social media moderation is once again in the news after Facebook agreed to pay $52m in damages to some of its moderators who had to screen out the worst of the worst. Whether it's a troll brigade or the day-to-day reality of managing the public face of a brand, social media managers can end up punching bags for irate customers or community members. We look at some of the recent stats and how to put self-care at the center of your social strategy: See why mental health is vital News from our blog Debunking the myth of brand awareness Is brand awareness really the best goal for social media, when so many struggle to measure it? Read more How retailers are surviving COVID-19 and what the 'new normal' looks like Three retailers joined our webinar to talk about how they're handling COVID-19. Read more How to manage an agency through COVID-19 We talked to some successful agencies about how they're handling COVID-19 and what's changed. Read more How many social networks do you really need? Sometimes it can be a lot better doing few things well than many things poorly. Read more Brands acing it with Sked Tasty Bites of Content: Using Sked for hospitality agency Foodshot See how hospitality agency Foodshot uses Sked to improve conversions from followers to customers. Read more Getting social strategy right in retail and fashion Fashion boutique Momento Dezigns and Frockaholics uses Sked to plan the right aesthetic for their brand. Read more What you've missed from Sked It might have been a while since you used Sked, and we're always building new things. Here are some of our recently launched features: Media Library for managing user-generated content (Instagram hashtag results, posts you're tagged in and more). A new iteration of our post status and client approval system so you can easily handle and preview content across Instagram, Facebook, Twitter and LinkedIn. 'Account groups' for managing brands or locations across multiple channels We're also looking at launching our new Facebook Insights soon (to complement Instagram), and starting some early work on our new comment management and moderation system. Our product team would also love to discuss any feedback you have about how social tools could be better for your brand(s). Email product@skedsocial.com to speak with Vishal and Ben. Follow us on ALL OF THE THINGS

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